In today's ever-changing market environment and ever-changing consumer demands, traditional cookie tin manufacturers are faced with both challenges and opportunities. In order to cope with the shifting consumer demands brought about by rising health awareness, changing lifestyles and evolving aesthetics, cookie tin manufacturers  must continue to innovate and design to satisfy the new generation of consumers who are looking for more from their biscuit tins than simple storage functions. This paper will discuss these innovative design initiatives and analyse how biscuit tin box suppliers are successfully responding to changing consumer demands to stay ahead of the competition in the market.   Firstly, manufacturers need to have a keen eye for market trends. It is important to keep an eye on consumer preferences, health trends and environmental protection concepts. For example, modern consumers prefer products made from eco-friendly materials, so using recyclable or biodegradable materials for cookie tins would be a smart choice.                  Secondly, design innovation is key. Traditional metal cookie tins designs may no longer meet the aesthetic needs of contemporary consumers. Manufacturers should introduce novel design concepts, such as minimalist, retro or technological, to appeal to different consumer groups. At the same time, custom cookie containers services should be increased to meet consumers' different needs for appearance and shape.   In addition, functionality is an important aspect that should not be overlooked. Modern consumers have more expectations on the use of cookie tins, such as wanting better sealing to keep the biscuits fresh, or wanting biscuit tins to be portable. Cookie tin box manufacturers can improve the functionality of their products through technological research and development to meet these practical needs.   Manufacturers also need to keep up with the times when it comes to marketing strategies. Utilising new marketing channels such as social media and webcam live streaming can better reach young consumers. At the same time, by organising design competitions and user feedback campaigns, they can enhance their interaction with consumers and collect first-hand information on their needs so that they can iterate their products more accurately.               Finally, manufacturers should also focus on the sustainability of their products. As environmental awareness increases, more and more consumers are paying attention to the environmental attributes of products. Therefore, resource consumption and waste generation should be minimised during the design and production process, and green production should be promoted in line with the trend of sustainable development in society.   In short, in the face of changing consumer demands, cookie tin manufacturers need to comprehensively consider many aspects in order to create products that are both beautiful and practical, and at the same time meet the values ​​and aesthetic needs of contemporary consumers. Only by constantly adapting to market changes can we stand out in the fierce competition and win the favor of consumers.