With the current rapid development of society, brands need to focus on both product and packaging in order to attract customers. Unique packaging design can significantly enhance brand recognition. For this reason, many biscuit manufacturers choose OEM cookie container customisation, which can clearly show the brand characteristics, but also enhance the consumer's goodwill and intimacy.   I. Personalisation: telling a more moving brand story Personalised biscuit packaging is a window for brands to convey their stories and ideas. Brands can create a visual image that connects with consumers' hearts and minds through carefully designed packaging colours, patterns and shapes. For example, a vintage-style design can touch a nostalgic feeling, while a modern minimalist style is more likely to appeal to young consumers who are looking for fashion. These design details not only highlight the core value and positioning of the brand, but also allow consumers to lock their own products at a glance in a wide range of products.   Second, enhance brand recognition and establish a unique image Successful brands often have a distinctive identity, and customised biscuit packaging is an important means of creating this. Through unique shape design or innovative packaging materials, brands can stand out from the crowd of competitors. For example, round and heart-shaped packaging breaks away from the usual square design and instantly catches the consumer's eye. Such unique designs not only make the brand more conspicuous, but also leave a deep impression in the minds of consumers and become the brand's memory symbol.     Accurate docking market demand, meet diversified preferences Brands need to understand the market needs and cater to the varied preferences of the people. With the help of special OEM biscuit boxes, brands can accurately segment the market. Now that the concept of environmental protection is deeply rooted in people's minds, the brand will use environmentally friendly materials to attract those customers who are concerned about sustainable development; to the festival or special days, the brand will launch a limited edition of special packaging, taking advantage of the festive atmosphere or fashion to arouse people's purchasing heart. Such packaging can not only help the brand to sell more things, but also let the brand in a specific market to seize the first opportunity!   IV. Enhance Consumer Engagement and Brand Loyalty Nowadays, with the development of the country and the change of everyone's reading and speaking habits, consumers love to pursue a personalised touch. So, customised metal cookie tin box becomes a wonderful trick to bring brands and consumers closer. Brands allow consumers to pick their own packaging and engraving, making them feel unique and happy to be involved, and they favour the brand even more. Such interaction not only makes the packaging look special, but also brings the consumer closer to the brand in their heart.   V. Keeping up with market trends and maintaining a competitive edge Customised design gives brands the flexibility to keep up with market changes. As soon as consumer preferences and market demands change, brands can adjust their packaging to keep up with the new trends. For example, if environmental protection is popular, brands can use biodegradable materials and add eco-friendly elements to their designs. By keeping up with the trend, the brand and the consumer will be closer, and will be able to respond quickly to the market and stay ahead of the curve.     Nowadays, specially customised OEM cookie container  is more powerful than traditional packaging, and it becomes a key way for brands to build their identity and win the competition. Brands use special designs, novel materials, and emotional communication with consumers to make themselves more visible in the fierce market competition, attract more customers who want them, make them like them more, and finally leave unforgettable impressions in their customers' hearts.

In today's ever-changing market environment and ever-changing consumer demands, traditional cookie tin manufacturers are faced with both challenges and opportunities. In order to cope with the shifting consumer demands brought about by rising health awareness, changing lifestyles and evolving aesthetics, cookie tin manufacturers  must continue to innovate and design to satisfy the new generation of consumers who are looking for more from their biscuit tins than simple storage functions. This paper will discuss these innovative design initiatives and analyse how biscuit tin box suppliers are successfully responding to changing consumer demands to stay ahead of the competition in the market.   Firstly, manufacturers need to have a keen eye for market trends. It is important to keep an eye on consumer preferences, health trends and environmental protection concepts. For example, modern consumers prefer products made from eco-friendly materials, so using recyclable or biodegradable materials for cookie tins would be a smart choice.                  Secondly, design innovation is key. Traditional metal cookie tins designs may no longer meet the aesthetic needs of contemporary consumers. Manufacturers should introduce novel design concepts, such as minimalist, retro or technological, to appeal to different consumer groups. At the same time, custom cookie containers services should be increased to meet consumers' different needs for appearance and shape.   In addition, functionality is an important aspect that should not be overlooked. Modern consumers have more expectations on the use of cookie tins, such as wanting better sealing to keep the biscuits fresh, or wanting biscuit tins to be portable. Cookie tin box manufacturers can improve the functionality of their products through technological research and development to meet these practical needs.   Manufacturers also need to keep up with the times when it comes to marketing strategies. Utilising new marketing channels such as social media and webcam live streaming can better reach young consumers. At the same time, by organising design competitions and user feedback campaigns, they can enhance their interaction with consumers and collect first-hand information on their needs so that they can iterate their products more accurately.               Finally, manufacturers should also focus on the sustainability of their products. As environmental awareness increases, more and more consumers are paying attention to the environmental attributes of products. Therefore, resource consumption and waste generation should be minimised during the design and production process, and green production should be promoted in line with the trend of sustainable development in society.   In short, in the face of changing consumer demands, cookie tin manufacturers need to comprehensively consider many aspects in order to create products that are both beautiful and practical, and at the same time meet the values ​​and aesthetic needs of contemporary consumers. Only by constantly adapting to market changes can we stand out in the fierce competition and win the favor of consumers.